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Project Name: Weatherford Live
Client: Weatherford
Year: 2019


Weatherford, a major international provider of services to the oil and gas industry, wanted to showcase and celebrate their excellence by hosting an exclusive event for key employees, in the first ever 'Weatherford Live' event, with Oakwood orchestrating the occasion.


 



 



 



 



 

 

 

Project Name: Weatherford Live
Client: Weatherford
Year: 2019

 

 

I was called in to help an urgent request from the client, to create what would be over 80 assets for the 7 key presentations of the event. I took lead of the project by meticulously organising the work flow to ensure a smooth and successful production, within a tight time frame of just two weeks. After assessing what needed to be created, I delegated who in the studio, with the right skills, should take what assets to create, whilst pitching in with the craft myself too. I then art directed each asset to make sure everything was consistent, and executed appropriately.
We created a bank of artworked files ready for the supplier to animate into the presentation, and created a comprehensive UI library of individual assets that included storyboarded animation. These assets included bold typography, photographic images, video content, bespoke iconography, and complex illustrations.

 

All assets went over on time, and were used perfectly for the large scale event. The success of which has already led onto similar potential work with more clients.