Dan Collings - Postal Museum

Project Name: Postal Museum launch
Client: Postal Museum
Year: 2018

Postal Museum, a brand new museum experience and tourist attraction looked to launch themselves in a highly competitive London market. Offering the chance to go underground, into the forgotten tube tunnels, and explore the history of the Royal Mail they needed to target the right audience through the right channels.

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My involvement, at Oakwood, was to help generate concepts, and carry them through, to design and delivery of a truely unique campaign. From concepting innovative social media ads (like use of 360 imagery, and rich animation), engaging print ads (tear-away posters) and digital assets (from providing web page templates to digital banners).

The promotion saw the Postal Museum make a great start, which helped ticket sales rise 148% above the target, as well as picking up a Best Marketing Campaign award for The Museums + Heritage Awards 2018.