Project Name: Sing To Win
Client: Monster High
Year: 2016

To celebrate the launch of the Monster High musical DVD 'Boo York Boo York' Mattel launched an international singing contest 'Sing To Win'. Oakwood to the role as lead agency to create supporting promotional material for the campaign, and I took charge in leading the digital design of their website to engage and drive children all over Europe to enter the competition.







The competition was promoted through an extensive marketing campaign in 6 countries; UK, Russia, Poland, Spain, Turkey and Germany. A microsite sat as the core component to the marketing material, to engage with content and allow uploading on entries. The site had to be visually enticing and on brand, whilst capable to work across devices and being multi-lingual.

The campaign saw almost a thousand applications, leaving 6 winners who won recording session with celebrities.