The competition was promoted through an extensive marketing campaign in 6 countries; UK, Russia, Poland, Spain, Turkey and Germany. A microsite sat as the core component to the marketing material, to engage with content and allow uploading on entries. The site had to be visually enticing and on brand, whilst capable to work across devices and being multi-lingual.
The campaign saw almost a thousand applications, leaving 6 winners who won recording session with celebrities.
The campaign saw almost a thousand applications, leaving 6 winners who won recording session with celebrities.