Project Name: A Day To Play
Client: Mattel
Year: 2018

Mattel wanted to create a new partnership with online giants Amazon, to extend their ecommerce offering. 'A Day To Play' was conceived, where they would celebrate and takeover a specific day in the year for parents to really play with their children, with the help of the Mattel catalogue.







I took design lead on the project at Oakwood from the very start, creating design concepts of how it could look and feel. The chosen route was a very playful, fresh design where the products come to life interacting with the letters, ready to play.


The next stage required a mass rollout of assets, stemmed from of a 'hero' graphic. This included creating a bespoke 'retailer' home page on the Amazon site, with a hero header, a video showcase, a playfinder app, and sign off. This would need to be designed for 5 other multi-lingual regions. The site also required child pages created which delved deeper into bespoke brand pages, to showcase further products. These too required assets to be created and design for each of these.


Promotional online display advertising was also created to sit on and off the Amazon site, across each region, taking into consideration tight specifications and strict guidelines. As well as rolling out for social media advertising, and supplying artwork ready files to clients.


The success of the partnership was telling, when Mattel contacted Oakwood to create another 'A Day To Play' for the following year.